C Tann-Starr's Outside Blog

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Are You $ailing The $ocial Network Wave?

 

Carolyn Tann-Starr 2009

The Outside Blog Minion Report

Saturday, February 28th, 2009

Carolyn Tann-Starr on Social Networking

Every second a digital wave of infinite possibilities oscillates through the Internet. My question to you is are you going to embrace the technology or are you going to ignore blogging as a viable part of your business plan?

It was recently reported that Facebook registered over 1.2 billion visits, MySpace over 800 million and Twitter over 54 million during January of 2009. In the interim of 31 days a tremendous amount of information exchanged minds on a global scale, digitally dancing across hard drives, PDAs, cell phones and any mechanism accessible to access the Internet that a user could get their Web 2.0 on.

Virtual peeps became brick and mortar buddies overnight and new business relationships were born. Some relationships bloomed over time while others were birthed in the twinkling of a virtual eye with something as simple as a memorable quip, a fascinating e-mail, an unusual photograph, awesome art or a quick, quirky little film.

It doesn't take much to get the conversation party started when you play nice in cyberspace. All it takes is a single post for a photo-journalist to get discovered or Granny to amass a huge following. Language is no longer a barrier. There are several on-line translators to choose from if you want to tweet in other languages, find out why your name is on a foreign site or answer foreign e-mail. You follow who you like and people follow you if they like you. I routinely get e-mail from Japan, Korea and China regarding my on-line tour of homes videos. They have been embedded on websites in 19 countries along with a few other Club Chaos productions.

Here's a recent example of how social media can open doors for you when you are least expecting it: I relocated a family from another country who moved to NY. I have an Outside Blog Minion Report interview scheduled through Facebook with George Hartman, a comic book artist who is about to write and ink his next project. I have a guest blog to create for a major international firm because of my activities on Active Rain in the Club Chaos, Donald Trump Fans and the Seth Godin Fan Club groups. I got a behind the scenes tour of Trump University and participated in a Trump U podcast on Real Estate Investing and Social Media. I have video-blogs and podcasts to host regarding AR members interviews, not to mention several professionals I met fooling around on-line in Twitter and from hosting Skype par-tays with a little help and a lot of laughter from my friends. Third party introductions can be priceless when you have interesting peeps LinkedIn with other interesting people (LOL). You don't need a lot of superficial friends to benefit from social networking, you just need a handful of really good ones who care about you and who you genuinely care about.

Cyberlebrity is about personality. I like to think of it as the coming out party for the Anti-famous to be discovered (LOL). If a writer is transparent and honest about their work, readers will begin to follow them if they like what they are reading. One stellar post, fun comment or a pithy micro-blog later you are out there for all the world to see, floating through the digital divide to be esteemed or eschewed by those who decide to be for or against you. If you want to build your readership you have to write consistently.

Writing consistently and diligently is not for everyone. A blog is a business tool, can be lots of fun, but a posting schedule must be respected for the writer to gain the rewards inherent in cultivating and growing a fan base. If done correctly, you can become a Social Media Diva the likes of Kelley Koehler (Tucson, AZ), Lani Rosales (Austin, TX), Ines Hegedus-Garcia (Miami, FL), Poppy Dinsey (London, UK), Missy Caulk (Ann Arbor, MI) and Kim Wood (Chester County, PA).  Want to know more about some of my favorite writers? Click this link to AgentGenius.com. If you want to meet more of my faves, then check out  ClubChaosAgents.com

The Active Rain Group Club Chaos is a pretty unique group of writers. We are not your average set of bloggers and our little cyber family has 570 siblings. Wanna know just how unique we can be? Try Chris Elizabeth Griffith, TLW, Lenn Harley, Amanda Hall, Melody Botting, Richard Weisser, Jason Crouch, Lizette Fitzpatrick, Elizabeth Weintraub, Nelya Calev, Cheryl Johnson, Margaret Rome, Josef Katz, Steve Shatsky, Susan Mangigian, Paul Slaybaugh, Debe Maxwell, ERCG, Deb Brooks, Jeremy Blanton and Sheldon Neal

Why people become excellent friends can be quite the mystery, but we have a lot of fun together. We pick and chose each other for so many different reasons the variables are just too wide on the friendship spectrum to speculate. I love my friends and enjoy my readers. Some of my readers have become friends. For me, it was never about about universal appeal, it was always about being uniquely different and enjoying the creative quirkiness of others. Those are the type of people I gravitate towards and look forward to discovering. My friends and readers make blogging fun. :-)

What you decide to do with and to your cyber-real-estate is entirely up to you. Your website is a valuable piece of intellectual property. It's your portal into the digital divide, reflects your cyber-mind and is the ultimate key to reaching people who are otherwise inaccessible. It's where you bring the intangible into tangible form. It's where you are free to create something from nothing and reap the benefits of doing a job well done, or suffer the consequences of being irresponsible with your freedom of speech. It's where your family and friends meet you on-line. It's where people accept, reject, embrace and advance you.

If you are going to write (1) decide at what level, (2) how often and (3) be careful regarding how far you are willing to go. I do not know about you, but I would love to eventually get my press pass, travel and cover real estate assignments. Being a freelance life style photo-journalist can be a very useful gig if you are a Realtor (LOL). To do that, however, one would have to set the stage now rather than later. It would require a migration to print and landing some stellar brick and mortar writing projects. If you can not produce newspaper and magazine articles as original tear sheets from a distributed publication with a steady circulation,  you will never be able to embrace the "freedom of the press" clause or protect your sources if you ever write anything really interesting based upon an industry tip.

One must "be the press" in order to trigger the constitutional protection. I do not know about where you live, but here's what the City of New York says about getting a press pass: On-line NYPD Press Credential Application: "Press Identification Cards are issued to full-time members of the press who do not hold the Working Press Cards but do have a need for an official Police Department identification card in order to fulfill their various assignments of crossing police lines at the scene of a "non-emergency" news event such as a parade, theater premiere, etc.. Press Identification cards will not be granted to individuals who are employed in the business, advertising or circulation departments."

Next relevant quote:

"First time and renewal applicants must include the following items with their application, should any items be omitted the application will be returned.

1. A cover letter from the applicant’s News Director/Editor requesting credentials for the individual. (If numerous applications are being filed one letter with all the applicants names will suffice.)

2. Three (3) tear sheets attributed to the applicant for print media.

3. Radio and television applicants must submit a VHS tape or audio tape of their work. (This tape will be returned)

4. Organizations applying for the first time should contact D.C.P.I. for assistance.

5. Independently employed applicants must submit a reference letter from at least TWO agencies that have recently hired them on a freelance basis and the "Company Name" box on the application should be filled in with "self employed." All documented work must be within the previous six months and must demonstrate a need for credentials."

You should Google you own areas and see what the requirements are. Each locality has different rules and some of you may already qualify. Are you documenting your work? Are you syndicating your work? Are you promoting your blog and creating new opportunities to become a professional writer? Are you going hyper-local with your events coverage and sending the file as a press release to all of the newspapers in your area so they can pick up your work and quote you? With the economy stretched thin and a recession looming across the current and future horizons, can you really not afford to take the steps necessary to monetize your blog and create multiple streams of revenue for your business? 

Every social media account you own represents a golden opportunity for you to shine as a writer if you don't mind investing in yourself and the people associating with you. Keep writing about what interests you. You never know who may be reading...

 

Disclaimer: Any comments and contributions provided on ActiveRain.com (or other electronic or print media) does not establish an agency relationship with any third party. Blog posts are intended to be informational only. Please be advised that real estate practices vary in regions and from state to state and market to market. The information contained herein does not constitute legal advice. All parties in need of legal, accounting, tax, or real estate guidance are directed to consult with the licensed professional of their choice. Please seek specific guidance from a retained professional in the specific field(s) required to service your interests. I and/or team blog writers make no claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained in or linked to this web site and its associated sites inclusive of but not limited to CarolynTannStarr.com MySpace/TannStarr 46486 NY Working Moms Examiner ActiveRain Group Club Chaos ClubChaosAgents.com CyberMinions.net CTannStarr Outside Blog CTannStarr Localism Blog TannStarr.net UberMental.com

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Comment balloon 89 commentsC Tann-Starr • March 01 2009 11:03PM

Comments

When JL first started this, I thought that it was a neat hobby.  Then I noticed the business and contacts that he was making. This site has benefitted him in so many ways, that I had to see what it was all about.  You are right you never know what can happen.  I think that AR has a ton of talented writers that are interesting to read!  Thank you for your help on this site!

Posted by Jamie Boney (Mungo Homes) over 11 years ago

Jamie, you are very welcome. We are glad to have you both with us. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

So blogging won't get me a press pass???? Damn and I had hopes of walking with the fancy people just because I have a blog or two or three... Thanks as always for the shout out. 

Posted by Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) over 11 years ago

LOL @ Josef. You are very welcome.

Shhh... pssst. We really do have to work on getting those passes (LOL). Club Chaos Agents and the Outside Blog Minion Report will be launching a small real estate lifestyles and investing magazine. We picked a printer. Will keep you guys posted. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Carolyn...

I want to comment this but I have to reread it to make sure I got everything ... wow!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 11 years ago

A poet I shall never be.  I just want to write about my experiences, share my knowledge with others and develop my relationships and have some fun.  It is interesting that I consider my online relationships as real as the ones I have IRL.  It is also amazing to me that I do get business from my blog.  How cool is that? 

I think you have a great idea to write and collect yours, and everyone else's work and put it together for others to read.  I wonder if it is easier to get a press pass in different areas than in NYC?  I also wonder if you get a pass in MD, is it good for all the other states?  Maybe you could apply for one in a neighboring state?  Can't wait to see what you come up with?

Posted by Audrey June-Forshey, GRI, Gaithersburg, MD (RE/MAX Realty Services) over 11 years ago

Richard, take your time, sweetie (LOL).

Audrey, it never occurred to me to cross the border and ask (LOL). Hmm... very interesting idea. I shall have to take a peek, but I really want a NY press pass (LOL). I have to write more and send them out to get re-published in print so I can qualify and earn a spot. ;-)

Localism is about to get an awful lot of new material (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

C...

There is so much here! First of all, thanks for the mention! Secondly. press credentials are awesome. As part of my "Coweta Fayette" family of websites, I developed CowetaFayetteNews.com. I have AP feeds to it for news, sports, entertainment etc ... and now:

I feed my AR blog to it via Google Feedburner. It's actually an awesome site now and I can get press credentials for most local events!

So spread the word ... you take take this as far as you want ... now if we can just get in the White House press room!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 11 years ago

LOL @ Richard. There are events we could apply for and hearing we can ask permission to submit statements to. I am soooo gonna make that a Club Chaos goal. Gotta get my peeps invited to a White House event. The challenge is on! We are soooo upping our writing game. Seriously! ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

C, if you want a press pass I know you will get one.  You are a great writer.  But for those of us who aren't it something to strive for. We definitely need to take advantage of the social media wave, it's amazing the people you can meet.

Posted by Tanya Venable, SEO, Mobile SEO, and Internet Marketing Consultant over 11 years ago

Wow!!  impressive post! and thanks for the mention - I think you hit it on the nail about consistency....just stick with it and don't be random.  The best part of the Social Media world is how nice people are and how quickly you will feel like a part of the movement.  You are awesome, my friend.

Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) over 11 years ago

Tanya, it is definitely amazing how you can hook up with so many awesome people. :-)

Hi Rick and Ines, you are very welcome. Thank you for the kind words and I look forward to seeing you when we visit FL. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

I loved the idea of a Press Pass...I doubt I would qualify but it would be nice when you come upon something and would like to get some wonderful photos.  Thank you for the information!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 11 years ago

Carole, you are very welcome. You never know, sweetie. You write such wonderful posts you should submit to the papers and mags and see if they will pick you up. There are thousands to choose from. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

I rely on smart folks like you, Carolyn, to spoon feed me such insight and technicalities.  I'm just a knuckle dragger who likes to run his club along the keyboard from time to time in hopes of finding someone out there who appreciates my Neolithic brand of virtual hieroglyphics.  Thanks to groups like yours, C, I have been fortunate to find such like-minded compatriots.  I appreciate each of the bloggers you mention above as well as your stewardship of this motley bunch. 

Now where's my damn press pass?

Posted by Paul Slaybaugh, Scottsdale, AZ Real Estate (Realty Executives) over 11 years ago

ROTFLMAO @ Paul. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Carolyn, Club Chaos as a Group is an example how something can start and go to significant membership in a short period of time.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 11 years ago

Great post. I'll have to check out Club Chaos

Posted by David Painter (Keller Williams Realty) over 11 years ago

C- the press pass is such an awesome goal!  I've been trying to get credentials in Los Angeles for a bunch of events, the past 6 months.  It has turned into a lot of great photography opportunities!  Be sure to keep us informed on how things transpire!  I'm believing that you will get it!

Posted by JB Brookman, High School Senior Portrait Photographer (JB Brookman Photography) over 11 years ago

C - good post and thanks for mentioned it on the big screen.

Cheers

Posted by Omega Omega (Omega) over 11 years ago

Carolyn you're a full time blogger - the hours you spend blogging are unbelievable.......it should be a paid profession for you! :-)

Posted by Liz Moras Migic, Chilliwack, British Columbia - Realtor over 11 years ago

Carolyn....  until we have 8 days a week and 36 hours days, how am I suppose to do all of this?  lol  Maybe we need to meet up again, so I can pick your brain in person. I might be up in NYC for on March 10th for a tweet up in Manhattan.

Overall, I have slightly looked into my area about syndication and a few other things.. and I want to be larger than that and possibly national. I need to reread your post again, because you have so much great information. And yes, we need to talk some. And I hope this all works out well for you.  thanks

Jeff Belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) over 11 years ago

Good grief.  You'd think by now that I'd know better than to click your image at 1:00a.  There is a ton of information in this post and I'll have to come back with a clear mind to make sure I got it all.  But, your concluding sentence is as true as it is profound.  I received a call from Germany a couple of weeks ago.  A soldier stationed there asked about something I had written.  He's not moving to Louisville, but I was impressed by the call. 

Posted by Erik Hitzelberger, Louisville - Middletown Real Estate (RE/MAX Alliance - Louisville REALTOR-Luxury Homes) over 11 years ago

C - I facilitate a social networking website in my state (Connecticut) but it's like pulling teeth getting the agents around here to see the value in social networking.  They all seem so territorial and over protective to the point that I've lost interest in my own commitment to bring the value to them. Tried to get them to blog, create groups, showcase their listings, network, and much more but all without any success. But thanks to you, I'm re-energized just from reading your post!

Posted by N'Marie Crumbie over 11 years ago

Ok this one is very content rich,  I need to digest what information you are giving us.  There is no question that social media is an extremely important element of the marketing strategy. 

Posted by Kate Bourland, Onlilne Marketing Mobile Marketing (Marketing with Kate) over 11 years ago

Carolyn, Congrats on yet another star! You Rock Girl... Very content rich. I have discussed doing team blogging with some folks in my area...

Your building consultant for life in the Fairview, TN area....

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 11 years ago

I will  look into the Club Chaos group. I see it always comes up among the most active groups. Congratulations on your success.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 11 years ago

Gary, very true. We had no idea it would grow so large just from hanging out and having fun with a bunch of friends (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

David, please do. We have a lot of fun together. :-)

Thank you, JB. I have a plan, but it's going to take a lot of work for the next 6 months. I will keep you guys posted. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you, Omega Cap. :-)

Liz, believe it or not I am still working in 20 minute intervals (LOL). You can get a lot done if you work in small incremental stages. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Jeff, I would love to get together again. We're working out the details to hold our very first Laugh Lunch in NJ. We have not set a date yet, but it should be soon. We'll post and let everyone know where our next AR Road Trip will be. If you do come into Manhattan, I would absolutely love to catch up with you. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Hi Carolyn, wow a social media deva, thanks for saying that, never been called a deva in any respect before. Humbled to be named in such a group of too.

I've been reading more and more blogs on press creditionals lately. Interesting thoughts, you've inspired me to Google it and see what is required in Mi. There sure are a lot of events I would love to cover.

You are right, you never know what makes you click with someone in cyber space but it happens all the time.

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 11 years ago

C...

I only got half way through it. I just received a call and something important has come up that I must tend to. But I will be back :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 11 years ago

Wow! Now one more thing to think about. I had to stop reading to go get another cup of java to finish. Thanks for the mention...I'm honored you think of me as a good writer.

There's always so much spinning in my world lately because of the blog. A local TV station will be here this week to film a demo on my use of Skype in business. It came from the lead news anchor's Google of "Skype Kentucky"then he saw my post I had written. The exposure to launch my new brokerage on TV will be awesome and I won't have to spend a dime. Thanks for turning me on to Skype and now press credentials. I will research to see what I can do. How exciting. We may have to talk more about this! I see more Skype in our future. Thanks!!!!!!

Posted by Lizette Fitzpatrick, Lizette Realty, Lexington KY MLS - Kentucky Homes (Lizette Realty - Richmond KY) over 11 years ago

I don't normally attend class instruction in my pj's before 8:00 a.m... was my account automatically debited for this INSIDER info and incredulous (oh I've really just been wanting to use that word just once! :-) instruction manual? Today I'm getting out of my canoe and boarding that big ship from Peeking into the cybersea of social media. THANK YOU for keeping us well-anchored with your wisdom!

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) over 11 years ago

A lot of depth Carolyn - thanks for the well written and very informative piece.

My BEST

Posted by Connor T. MacIvor, 661.400.1720 (RE/MAX Gateway) over 11 years ago

Oh my goodness, that was a mouthful.  You have enough information in there to fill a book. Please keep the great posts coming.

Visit our new site Minneapolis Lawn Care to see a real winners story. 

Posted by Steven Ayres (Rocket 55) over 11 years ago

Carolyn,

Great Post!  Thanks for sharing your goals and inspirations!

Posted by _ _ over 11 years ago

Excellent reminder, motivator and step-by-step tutorial for those not yet on board!  Love too that you took some time to give a few shout outs!

Twitter

Posted by Kris Kombrink ~ The Kombrink Team (RE/MAX Excels - Chicago's Western Suburbs) over 11 years ago

Hi C, terrific post and thank you for all of the great information. Really kicks my ADD in... and I already have a hard time focusing as it is! So many things to write about and think about. I like the news feed idea... I already post to Topix for Waynesville and Maggie Valley, and get quite a few hits on my main blog from there. I do think those of us who have been writing for a while have a leg up on many. I'd hate to just be starting out right now as it would be so overwhelming! Again, thank you!

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 11 years ago

Nice network of friends you got there C Tann. You have one of the most active groups on AR, Congrats! Best of luck in your business this year and as mentioned we look forward in participating in some of your group contests. 

Sincerely, Active Castellum

Posted by Everard Korthals, Mountain Realty (---Preferred Lifestyle Advisors---) over 11 years ago

C ~ Thanks for your wonderful post.....quite thought-provoking.  Have a wonderful day!

Posted by Ann Allen Hoover, CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL (RE/MAX Advantage South) over 11 years ago

Erik, good grief, indeed (LOL). I was messing with it for two days and Mikey finally yelled at me to get 'er done and get off the computer (LMAO). I'm glad he lit a fire under me because I finally posted it and it looks like I am going to have a lot of fun turning it into a step by step series. :-)

I've targeted some writer friendly publications and will follow up with (1) their contact information, (2) what they pay and (3) what they are looking for so we can all join in and expand our photography / writing projects.

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

N'Marie, your best bet is to just keep doing it yourself and for every successful project give credit to the social networks that helped you make it happen and keep on trucking. If they don't catch on they will lose money. I had to destroy my old way of thinking and create a new business model, so I collected six mentors from Active Rain and got busy. It's paid off in spades because I receive calls every single day from people who have discovered me on the Internet, plus we're trading business referrals like baseball cards in Club Chaos so it doesn't feel like work, it's mad fun. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you, Kate B. Would you believe I had to delete half of the original post? Seriously (LOL). Wordy C was on a roll (LMAO). I'll do a part two and follow up later so we can share tips on getting our writing assignments published. :-) 

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you, Michael.

THANK YOU, AR! I really appreciate the feature. You guys (and Claire) ROCK!:-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you, Gita. I am always amazed when I see that puppy still dancing around in the top ten line-up. My writing peeps ROCK! I love my little on-line family and it's growing at a slow, deliberate and lovely pace. Friends inviting friends to come out and play works well for us. I hope you'll come play with us. We have some very cool and fun think and do projects coming up for the Spring and Summer. I can't wait to get the next contest posted (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Missy Caulk, YOU ROCK GIRLFRIEND! I love reading your blog. ;-)

 

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

TLW is in the house! Awesome! ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Wow- lots of great information...the press pass topic is a new, but interesting one for me.  I hadn't thought about the possibility before your blog.

Posted by Dora & Vincent Kwok, CNE - Chandler, Arizona Real Estate (HomeSmart Real Estate) over 11 years ago

Great post.  We recently did a webinar with Brian Brady (an expert in online social networking) about using Facebook as a tool to drive business.  If anyone is interested the link is below.  Be forewarned, this webinar is about an hour long.

http://www.topofmind.com/blog/index.php/2009/02/webinar-replay-brian-brady-on-facebook-and-social-networking/

Posted by David Orsini, {Real Estate and Mortgage CRM} (Top of Mind Networks) over 11 years ago

Very impressive blog - good luck - May the force be with you !  Do you know of any free websites that I can get pictures for blogging?  thought with your vast knowledge you might know and I am looking for some Free form letters like for expireds.  Good luck PJ :)

Posted by PJ Belle, ABR, GRI, SFR (Long and Foster) over 11 years ago

Carolyn:

There is a a lot of good information here. I read it twice and have linked into a number of your suggested sites and have made them favorites, including Club Chaos and Agent Genius. 

"A coming out party for the Anti-famous to be discovered" - I like that.  Well said.

Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) over 11 years ago

Okay C...

I'm back and I finished reading. What a wonderful post. There was a time where I did want to be famous. But right in the middle of it all I pulled back. Problem was that being famous comes with a price. A price that I'm unwilling to pay. I'm cool with just AR. I really love it here. I am for the most part retired and I like that. It's where I want to be right now. For anyone who wishes to be part of a movement I'd say this post will definitely serve as step by step directions on how to get 'er done :)

P.S. Not to worry. I won't hijack it in spite of the fact I owe you one. It's just too pretty :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 11 years ago

I am thinking...

Perhaps we should put together a petition to The Editor and ask that he/she/ stops spamming the AR dashboard. We get it already :)

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 11 years ago

Terrific post.  It seems like there are so many great networking sites that it can get overwhelming trying to join an contibute to each one.  I feel like a social network whore some days, but they are super powerful getting out the word.

http://www.paradiseprofits.com

 

Posted by Jeff Hickcox (Costa Rica Land & Property) over 11 years ago

I'm getting drowned by the wave!  Everywhere I turn it's another website someone wants me to check out, or social networking, or webblog . . . now I can get TV on my computer, radio . . . it can get overwhelming, and there is no one person -- not even LENN, ;-) -- who can keep up with it all.  I'm Twittered out, Zillowed to the max, HULUed, Truilla, Notepadded, Keypad, Launch Padded, YouTubed, Facebooked, My . . . Space(d) OUT!

I like Active Rain, my two radio stations (one FM, one AM), my TV shows (thanks to TIVO, I can watch at my own schedule), I can NETFLIX my movies, look up what I need to for clients on the RMLS (my local MLS service), etc.

Everyone and their brother knows a real estate agent.  And now, everyone and their brother has a blog  . . . a social network . . . OMIGOSH!

There IS such a thing as TOO MUCH INFORMATION -- GULP, GULP!

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) over 11 years ago

LOL @ Carla...

Now THAT was really funny :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 11 years ago

Lizette, that is mad cool! Looking forward to learning more. Kudos and congrats, sweetie. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

LOL @ Mara. Thank you. I tend to get a lot done in my jammies as well. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you, Connor and Paris. :-)

Thank you, Todd. I shall check out your link. :-)

Thank you, Jason S. :-)

Thank you, Kris. :-)

 

 

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Hey Susie B of the ADD, I shall have to keep your ADD busy more often so I can enjoy such fun commentary (LOL). How are you, my lovely? Send me a link to your Topix blog so I can check it out and show you some link love back. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Castellum, thank you for the kind words. Very much appreciated. They are a busy bunch of bloggers, aren't they? I love 'em and enjoy playing in the Rain with my bay-bays every day. They are awesome. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you, Ann. Hope they are lovely thoughts (LOL). ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Dora and Vincent, I have been playing with the idea since Christmas. I finally decided to do something about it, so I am going to try to improve the quality of my posts and submit articles to several organizations bi-weekly to see if I can do something useful for a publication or two while I go about my normal routine of writing just about anything (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

You lost me on the press comments.....  I got into facebook about 6 months ago and am amazed at the results.....but no press passes......

Posted by TIM MONCRIEF, Over 2,000 homes sold….. (Tim Monciref) over 11 years ago

David, that sounds very interesting. Thank you for the link. :-)

 

LOL @ PJ. Sweetie, I shall have to see what we have. I don't think we use a form letter, we tend to tailor our approach based upon the market value history of the home targeted, days the listing remained on the market and spend a lot of time making sure the property is not on the do not solicit lists and do not call registries (which is why I do not do cold calls - too much research involved and people tend to get upset when you interrupt a bad day - LOL).

If there is an expired that I would like to target, I tend to treat it like a brand new prospect who was never on the market and prepare a full CMA with a small gift (custom calendar they can write their appointments on) and send a handwritten note to the owners stating (a) I am working in their area and (b) would appreciate any referrals or leads from anyone they may know who is looking to sell their home in their neighborhood. I thank them for their time and consideration and I include the CMA and calendar as a thank you gift. Very important you let them know you value their time.

(1) The owners will keep the calendar, which means my name, firm, website, blog, and number is before them for 12 to 24 months (depending upon whether I send an appointment book or wall variety).

(2) The owners will keep the CMA when they realize it's their home on the cover. (A) They will feel no obligation or pressure to call or rebuff me. (B) They know I exist and I know they exist and (C) if they like the quality of my report they will make contact because my business card is included and my contact info is embedded on every single page. They will either confess they are still trying to sell the home, or they will ask questions about what the neighborhood is doing. If they are comfortable with our conversation (e,g, I am up on the sales numbers) they will usually suggest a referral or suggest I come see them about their home. 

(3) To woo an expired, you also have to send the same CMA report (swapping out the house cover photographs and target addresses) and gift to the other home owners you used in the target report. Neighbors chat with each other. Never assume who does and does not know each other, never assume what that first contact will be about and never be so obvious that you are only after the expired listing. The goal is to get your foot in as many doors as possible and an expired listing is a great way to target ten homes at one time. I had one home owner not only give me the listing, but she gave me her investor friend, aunt and uncle as well.

4 people, one presentation to an alternate household on an expired listing CMA who never responded. After my sign showed up in her neighbor's yard, I got a call (LOL). I had another owner inform me of his friend's woes and when I was sympathetic to her situation he promptly introduced me to his neighbor. People keep those reports because they have value in their eyes. If you are going to chase expired listings, pick them in neighborhoods that are actually moving properties and go for the best quality home you can scope out.

Never call a home you have not stood in front of and toured the neighborhood. If you are going to do expired listings, target one neighborhood at a time, take your own photographs and learn the landmaks. People will test you.

Be different, sweetie. Be personal with every single message. Wait for them to choose while you guide them gently into the choice. Hand address the envelopes and put a stamp on it. People save personal items of interest. Form letters with typed labels get tossed into the garbage, sometimes without the envelop ever being opened. Do it in such a way that the owner will not think of your presentation as junk mail. This is just a suggestion and it has worked well for me. You do not have to do it my way. Wishing you the very best with your project. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Thank you Claudette, I'm glad you found it useful. :-)

LOL @ TLW. You are priceless. I love you. BTW, the Editor's spamming days are numbered... A number of people have complained about it. Oh well... :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Jeff, Carla, don't ever try too many. Just stick to the ones you find interesting and fun. Here are my fave on-line social media spots to play:  (1) Active Rain, (2) Trulia, (3) YouTube, (4) Twitter, (5) Facebook, (6) Skype, (7) Juicy Red Apple.org, (8) Agent Genius, (9) a handful of my fave writers' personal sites and (10) LinkedIn.

If three is your speed, then dump the rest and spend all of your scheduled time in your top three. You meed to be able to cross link you blog with a personal website and a social media site, hence the 3 minimum (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

CTS-WOW.  You are just full of great information.  I had NO idea there were SO darned many options.  You are such a wonderful writer.  I'm just not.  I don't believe in being negative with my thoughts, but really, I stink, lol.  All of this info makes my head swim.  Whew!

Hey, thanks for the mention :)  I'm a good hijacking buddy,  and quite enjoy it.  We know where my priorities are now, don't we :)

Posted by Elizabeth Cooper-Golden, Huntsville AL MLS (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 11 years ago

Tim, that's a lot of work to earn and only for people who are interested in monetizing their blog with that particular option. One of many. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

ERGC, those are excellent priorities, trust me (LOL). Great minds think alike! I am always on the prowl for a good post to have some fun with. BTW, I like lurking on your blog. You are mad fun, lovely. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Great Blog!  Informative and fun.  Thanks for taking the time to post it!

Posted by Courtney Brown, Realtor (S) Vice President, Live a Maui Life! (Island Sotheby's International Realty) over 11 years ago

Wow...this is a lot to digest and a ton of good information here.  The learning curve never ends, but also so do the opportunities never end as well.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) over 11 years ago

Thank you, Courtney. :-)

Chris, thank you, and very true. I learn something new every day (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Carolyn - Great Post and totally wonderful comments.  What an education and .as usuall. very well written!  Thanks!

Posted by Lisa Wetzel, CDPE, SFR carsonvalleyland.com (RE/MAX Realty Affiliates) over 11 years ago

I am so fortunate to be apart of AR with the wealth of knowlegde that is put out all the time.

Thanks Carolyn

Posted by Kristina Yorke (www.LowestHomeLoanRatesinFL.com ~ FL FHA Mortgage Expert ) over 11 years ago

Hi Carolyn - Thanks for the mention here - lots of info!  By the way, Paul really is a knuckle dragger.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 11 years ago

Thank you, Lisa.

Kristina, I love AR. This place is awesome. :-)

LOL @ Jason.

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

C Tann-Starr . . . can you do it for me??  PLEASE!!  You're good at it, seem to understand and actually, you are someone . . . other then Lenn :-) . . . who has used this to the max!!  Good for you.  At least I'm not answering my phone through tin cans.  I (guess) I'm embracing the new technology . . . and I know what LOL means!!  :-)

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) over 11 years ago

Wow ... my thoughts are spinning ... lots of good idea's!

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) over 11 years ago

C...

Someone once offered me a million for my services. I declined simply because I felt it wasn't enough. You can't put a price tag on what I do and do well. So, with that said...You're right...I AM priceless :)

P.S. For the first time since December 30th I drove today I then I shopped and shopped and shopped. Can you say pooped and broke? That million is looking pretty good right now :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 11 years ago

Carolyn, our community is priceless. The relationships that have been built here are so much more than I could ever have imagined. Remember pen pals? I use to have a couple of them as a child. I can't tell you what ever happened to them but with our "hook-ups" I am so grateful that we are able to grow together and follow each other's lives. If I saw the boys (and this is because of your fab ability of communication and sharing) I would want to immediately hug them. They are there with you but they are also in my heart and so many others.

We are blessed.

Hugs, Deb

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 11 years ago

Oh yeah, I got sidetracked with your great post! I came to congratulate you for having over 10,000 posts! That's something to be proud of my friend! You and I both know you would have been there sooner if the son of a glitch didn't keep happening! LOL, Deb

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 11 years ago

LMAO @ Carla. You certainly have a way with words! :-) I bet if you slowed down and concentrated on three sites it wouldn't seem so "overwhelming" to you. Write as if you are chatting with a live person sitting directly across from you sharing a meal. Talk about anything you want, but you have to maintain brief conversations about what interests you. If you are not interested in a topic, politely say so and move on.  They are a lot of blogs that I read where I don't say anything because I don't have anything to say. I could smile and enjoy it the entire time, but I never feel obligated to comment. I write and comment because I want to.

If social media feels like an obligation, then take a break and when you return look for a handful of friends to concentrate on and only talk to people you know. Your friends will grow because their friends will notice you hanging around every day and will chat with you as well. Social media is easy when you are enjoying spending a little time with your friends. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Hi Pippa. Hope you found it useful while spinning those thoughts (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

TLW, did I remember to tell you that I love you today? I do you know. In case I forgot: I absolutely adore you. Give BB my warmest regards. You guys are worth billions. As friends: absolutely priceless.  ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Deb, very well said, my love. I can not imagine my life without my bay-bays in it. This place ROCKS. My life will never be the same. AR has opened the door to some of the most treasured relationsgips of my lifetime. I can't wait to see you when I get to TX. Mikey said I can stay with Melodious for an entire week. How cool is that? Very! :-)

Second go around he and the little minions will be joining us (LOL). Wait until you see your virtual nephews up close and personal. The Minion Blur earned that nickname (LMAO).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

Oh my word... 10,363 comments. Wordy C is in the house! (LOL) ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 11 years ago

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