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36 Degrees Of Open House (Active Rain Saves The Day)

I have a thing for hardwood floors. I think they make a house sexy. So do fireplaces and a number of other optional selling points. When it comes to shopping for a property to invest or dwell in, we all have that "ooo-ahh intangible features button" ingrained in our souls where if the right bit of construction eye candy comes along it will trigger that response of momentary awe when we really, really like something. I like the smell of new construction and I like the sheen of hardwood floors. :-)

My girlfriend has these two listings that I am helping her out with. They are both gorgeous homes and new construction still in progress. I joined the project late September of 2008 and hosted an Open House there on the 27th of that month. I have been popping in and out ever since introducing her listings to my buyers while prospecting in the neighborhood. Our combined advertising efforts have generated a significant amount of interest and we are optimistic that the properties will eventually move. My current Realtor ratio is 70% Buyer's Brokerage, 20% Listing Agent, 10% Rental Agent. When I agree to hold an RSVP Open House for another Broker's listing, I invite all of my buyers to converge on that one location for a specific viewing. That home becomes my "shiny penny." (LOL) We have our regularly scheduled program of real estate transactions, which is not the same as when I go into SP-Mode.

I have shiny penny syndrome where if I like a home, whether it is my listing or not, I will work out a deal with the Listing Agent and show the listing to every single person in my database of buyers. I wont stop until every single one of my buyers has viewed that home because I have discovered that when you show the shiny penny first, people quickly come to realize what they do and don't like in a home and will revisit their ideas of what they do and don't like. As a Buyer's Broker it saves me a lot of time later on with my customers and clients because my buyers will always be comparing other properties to the ones that they know me to believe are the best choices for the neighborhood at a particular price. A shinny penny is always a RSVP event.

The cool thing about holding a RSVP Open House is that you are not just relying on walk-ins, you are holding an Open House with a guest list already intact. You know there will be some traffic unless something unforeseen comes up. Sellers like to see traffic and interest in their property. They also like feedback, so the more people one can get in, the better. It increases the opportunity to match the buyer with the home of their dreams. People rarely buy what they don't want. My job is to ascertain what they want and need. Another benefit of holding it RSVP is that when people confirm with me they are coming at a particular time I also know to wait beyond the scheduled times advertised to give these people extra time to attend their scheduled appointment. I will wait for them to show up because I will be assuming they are running late, a bit lost, or stuck in traffic. I will have their contact information to check on them to make sure that they are okay and still en-route.

I was in shiny penny mode today. I spent my week advertising my Open House: (1) sent out the post cards, (2) delivered hand written notes, (3) sent e-mails, (4) did my Craigslist routine, (5) made and distributed fliers and (6) posted in Active Rain.

I was feeling good this morning and I did a little serial commenting across a few blog posts mentioning I would not be around for a little while because I had the Open House to do... Forty minutes before I had to leave my cell phone starts ringing. My contractual buyers decided it was too cold to come out and play, seven left text messages and voice mails to reschedule. They bum-rushed my phone within minutes of each other. I started wondering if football had started or if the cold was affecting their decision not to leave (LOL). Turns out my Broker Associates could not make it either, said they wouldn't be there, gave no explanation as to why. Bummer.

Oh well... I've got a job to do, so I go out with my Open House signs and realize it is really, really freezing. I hesitate while on my way to the garage wondering if I am dressed warm enough. The highway has very few vehicles on it and there are no people walking the streets. The bus stop is empty and the wind has pulled some of the fliers down. Bummer.

The heat is not on and I'm thinking no one is going to come here so they can freeze their A$$ off at my Open House. It's gray, it's windy, it's cold out and the interest rate debate is going to have some buyers speculating and sitting on the sidelines waiting to see if the rumor is true (that rates are going to lower in a week or two). My fingers start tapping. I miss my keyboard. I miss the chaos of my kids... My eyes start crossing because I can't find Melodious and insult to injury, I forgot my laptop so I can't even play with my friends on-line while waiting for a customer to walk in off the street. Ooops, sorry, no one is walking. It's too cold! That totally whomps!

Lonely, bored, freezing, I decide to chat with my brick-and-mortar pals and check my office messages. I call my direct line first. OMG - some lady has seen my Active Rain Mixpo invitation to tomorrow's Open House and hung around on my blog long enough to discover today's Open House. Yay! She leaves me a brief message and says she's interested in the new construction. Yay! I call her. She is surprised that I am still having it because, "it is freezing outside" but is thrilled to discover I am actually on location while we are talking about the property. She says in a very excited voice that she'll be there in 10 minutes. Turns out she lives in the neighborhood and I am a very happy camper. My day is not in vain. A live body is on its way and has reserved an appointment to see one of my firms listings.

Outstanding! It gets even better: Chicka doesn't come by herself, she brings relatives! She and her sister are looking to buy! I now have two new buyers getting their mortgage through another Active Rain member who I called at home on his cell phone to start their pre-approval process while still standing around in 36 degree weather at my Open House. How cool is that? Spanking-A! Thank you, Active Rain. :-)

BTW, I will be here tomorrow if anyone is looking for a really nice 2 bedroom Co-op in Queens for $189K: 43 Seconds (Open House Video Invitation)

 

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Comment balloon 38 commentsC Tann-Starr • December 06 2008 03:49PM

Comments

I tell you what...freezing and drab outside..your pic of those floors are inviting, warm and cheery :)

Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) almost 12 years ago

That is wonderful! You go girl!

Posted by Jeannette Neerpat, e-Pro Coral Springs/Parkland Real Estate (CondoDomain.com) almost 12 years ago

Whoo hoo...terrific day!  Great work!  I was out earlier, burr!!

Laura G

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) almost 12 years ago

C-Sally-C, wood just has that natural warmth and glow that I find so inviting. I have always wanted a log cabin upstate. It's a kindergarten thing that never quite went away (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

C,

AWESOME!!!  Everything happens for a reason. 

Super Agent to the rescue!

Ann

 

Posted by Ann Hayden 636-399-7544, SelectAnn.com (Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri) almost 12 years ago

Carolyn ~ You know, it was freeezzzzinnnng out today <chattering>!  : )  I'm glad to hear it wasn't a wasted day for you!

Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) almost 12 years ago

Ann, more like "that crazy chick is loose again!" (LOL) I was so thankful to meet these people today I just don't know how to express my feelings. My morning was brutal out in that wind. This is a tough market and we have to work hard and smart all of the time, seemingly more so in bad weather. I remember thinking of all of the layers Jesse has to wear in Alaska and found myself thinking his cold is so much colder than my cold. He is going to work today. So will I. I was more motivated to be where I needed to be because of people like Jesse and so many others in AR showing me what it means to be a professional. I'm still a newbie and I suck up every pointer you guys share.

I had a gentleman call me from Austin TX today about one of my blog posts. I wound up giving him the personal cell phone number to a business owner in GA. You just never know where your posts are going to take you. It was my first third party introduction between strangers looking to do a non-real estate business transaction. Very cool feeling to be of service.

Today was a very interesting day, all due to being a part of the Active Rain community. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Thank you, Jeannette. These people mean business and they are serious about getting a home. I love serious buyers. They wanted to meet the mortgage broker on a Sunday with their financial paperwork. How cool is that? Nice to have Active Rain members who are willing to work with you from home. Now if I can just get him to actually join, then post a blog post in Club Chaos (LMAO). I keep asking him to upload a picture or Icon bur he's so busy (sigh). I am soooo gonna have to get the blogger stimulated in this dude. It took me 43 years to finally try. Now look at me - I'm quite happily addicted to AR! I can't wait to see what he writes for his first CC post. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Thank you, Laura. It was really something else out there today. It is 35 degrees now. I wonder how low it's going to drop down to...

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Kathy, so am I. Mike was trapped inside babysitting the kids when he had something he wanted to do today. The idea of coming home and possibly having to admit no one showed up did not sit well with me. I was willing to go across the street and invite the church choir in at the end of practice if I had to. Zero foot traffic is unacceptable to me. One time I stayed in one spot from 11 AM to 7 PM determined to get a single visitor. No one came. While taking the signs down a few church members stopped by to hand me an events flier. I put the signs back up and funneled them in to view the listing. They went back and got more members because I immediately offered to advertise their events on my open house fliers as things to do in the neighborhood (LOL). I don't just give out my cards, I collect cards from other people and give them out as well. If I have to give out fliers I do not see a problem in handing out someone elses cards and fliers with my own. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

36?  36 degrees outside and we're in shorts and firing up the BBQ! :)  Glad to hear your day was not in vain...  LOVE the photo of the hardwood floors C.

Posted by Jesse & Kathy Clifton, Retired (Jesse Clifton & Associates, REALTORS®) almost 12 years ago

C, congrats on the possible sales. I know it made your day. No heat and freezing weather though that is a tough one.

Posted by Eric McGowan almost 12 years ago

C, great news!  People are looking!  You are awesome!

Posted by Susan Mangigian, Chester & Delaware County Homes, Delaware and Ches (RE/MAX Preferred, West Chester, PA, RS152252A) almost 12 years ago

LOL @ Jesse. I understand how you feel. When mt hubby's parents complain about 55 being vold in FL we're laughing up here because 55-70 is prime pleasure weather. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Eric McG, yes indeedy. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Susan, I was thrilled that people are still seriously looking. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

C - congratulations! considering you had to sit in a freezing house I am glad the day turned out to be productive.

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) almost 12 years ago

Thank you, Jennifer. I am a happy camper. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

And that's what not for nuthin' means. Good job, C!  I love this story.

I am certain that anyone out looking at houses during the Holidays with temps in the 30's is a serious buyer.  :)

Posted by Amanda Evans, Real Estate Broker - Fort Worth Texas (DFW Living) almost 12 years ago

;-)  One does have to passionate about this business - huh????  LOL

You go girl - wishing you all the best!!  :-)

Posted by Sandy Fenton, ABR, ASP, CDPE, GRI -Westchester NY - Condos to Luxury Homes (Keller Williams NY Realty * Licensed Associate Broker) almost 12 years ago

C,

You are not a crazy chick... more like just a little "off" normal.  ;-)

This is an awesome community.

Ann

Posted by Ann Hayden 636-399-7544, SelectAnn.com (Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri) almost 12 years ago

Thank you, Amanda. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Thank you, Sandy. It certainly is a very unique profession. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

A little off normal, eh? Haaaaaaa! That is so cool. Thank you, Ann (LOL).

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

C,

Well, is there anything such as "really" normal???

I am "way off" normal sometimes!!! ;-)

Ann

Posted by Ann Hayden 636-399-7544, SelectAnn.com (Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri) almost 12 years ago

Ann, I like to think of it as being "very unique." (LOL)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

C, It is those people who came to the open house that are the lucky ones!  They get to work with C Tann-Starr. And everyone knows you give everything and everyone your ALL.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 12 years ago

Margaret, thank you for your kind words, they are very much appreciated. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Absolutely loved this - and I hope you don't mind that I re-blogged it! http://activerain.com/blogsview/824551/36-Degrees-Of-Open-House-Active-Rain-Saves-The-Day

Posted by Liz Moras Migic, Chilliwack, British Columbia - Realtor almost 12 years ago

Liz, I love the fact that you re-blogged it. Thank you. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

I like hardwood floors too but I have never thought of them as 'Sexy'.  You are such a riot!  I am glad AR and SEO are working well for you.

Posted by Melody Botting, You Deserve The Best (Broker Associate PenFed Realty) almost 12 years ago

Hello Melodious. :-D

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

C,

Unique....  Yes, you are.  I am a copy of someone else...lol

Ann

Posted by Ann Hayden 636-399-7544, SelectAnn.com (Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri) almost 12 years ago

LOL @ Ann. :-D

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

I love "Sexy" hardwood (floors that is)!  I am with Melody, never thought of them as sexy before but I might just have to borrow that.  I am so glad it was not in vain.  Positive energy out meand positive back even if it shows up other than the way you thought it would!  Hooray!

Posted by Cristal Drake, Realtor - Fullerton Real Estate (Prudential California Realty) almost 12 years ago

LOL @ Cristal. Sexy hardwood, eh? I may have to borrow that, bay-bay (LOL). It's a very useful line CD. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

Carolyn, that's an interesting twist to hold an RSVP open house. I like the concept! I'm applauding your creativity. Well done!

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) almost 12 years ago

Thank you, Craig. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 12 years ago

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