Josef Katz was kind enough to make this post available for a re-blog. I am especially fascinated with Twitter Search. Very useful tool, indeed.
I have been "playing around" with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter. In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Mana Tulberg recently did a great post on some of the Twitter tools available to add to your Twitter experience.
Today I found Twitter search which allows you to track what others are saying about you, your brand, your company, your competition or whatever you think is important or interesting to follow. You can set up an RSS feed for your search term(s). This will allow you to always be updated with what's going on without having to remember to go back to the site (this is similar to a google alert as discussed in our first Marketing Tip - Monitor Your Brand Online).
You don't even have to have a Twitter account to set up the RSS feed. Go ahead give it a try.
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