How To Monetize Your Blog 101 - Lesson 12 - Electronic Press Kits
Ever start a side hustle only to discover in dismay that the business endeavor leaves you bewildered, befuddled, frustrated and flustered? Sometimes new authors get so excited about writing their books that they don't think about the ramifications of publishing that puppy.
One ramification one must never neglect is audience participation because consumers have expectations... especially if they become fans of your work.
Fans expect to learn more about you and your projects. They will assume there will be more projects forthcoming because fans invest their time, energy and money into the people, places and things they enjoy. Consumers expect to have something to consume (so you must give it to them - LOL). Not building your brand with the things they want to enjoy (e.g. more of your work) will disappoint them and eventually cause them to move on to someone more willing to fill the entertainment void you've theoretically inadvertently left in their hearts because you failed to plan a strategy to maintain structure and order in your virtual portfolio while building a virtual house to showcase it in.
If you are going to distribute work you must have an Electronic Press Kit.
There has to be someplace someone can go to get the official skinny on what you are doing with who, where, when and how. According to Wikipedia "An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form."
If you are a writer there are millions of websites to choose from so Google that puppy.
EPK-ElectronicPressKit.com has some good advice on the subject,"One of the fundamental rules of Web site design is to avoid annoying your visitors. This is especially important if your object is to get favorable response. People these days are always pressed for time. Your Electronic Press Kit or Web site should make fining the information extremely easy."
If you would like a nice explanation regarding "the advantages of an electronic press kit versus its “old school” hard-copy predecessor" then click the link for a free 3 page PDF by Merilee Kern, On-line Marketing Consultant, Kern Communications. To quote Merilee, "...e-mailing a clearly branded press kit is fast, easy and convenient for all parties involved, and the digital documents can be easily shared among colleagues at each end of the spectrum. The interactive nature of a digitized press kit also allows public relations/marketing communications professionals to embed hotlinks within the content that links the media professional directly to desired pages of the company’s Web site and/or other documentation offered online, which is an inherent, highly valuable benefit."
Marketing and PR by Suite 101 on Components on an Electronic Press Kit: "An electronic press kit should contain all the elements of a traditional press kit. This cost effective promotion tool should include search engine optimized press releases, company background information, question and answer sheet, staff or founder biography, business time-line, company fact sheets and any relevant brochures." Doing this is easier than a lot of you think. You can do this. All you have to do is try.
You will still need printed literature for your traditional press kits to send out your press releases, product samples for review and choice of visuals plus the discs for the newspapers and magazine to upload the files if they decide to print and/or review your products which is why it's important to coordinate your efforts between the brick and mortar packages vs virtual world downloads. The consumer, inclusive of the main stream media, will have personal preferences regarding how they want to receive their media about you. Whether CD or book signing, people will walk away with your fliers and postcards to see what else you've got cooking for them.
Once individuals invest in becoming your fan those same people generally embrace the virtual relationship that dictates their enthusiasm for your body of creativity. If no one knows how creative you are then what's the friggin' point? ;-)
Before I go I'm going to introduce you guys to the writings of NY Times Bestselling author Kim Harrison because I've read every single book and crave lots and lots more. My writing mentors made me do it on a dare and it took 4 weeks, 3 days, 6 hours of staying up late to do it (yes, when I get homework I'm anal that way - LOL). As a new fan I am hopelessly addicted (and bet you will get addicted too - ulterior motive alert - LOL). If you check out the following links you'll see what I mean about electronic press kits and social media websites being fun when writers interact with their fans and coordinate across websites. ;-)
Wanna have some fun? Go read Kim... in order (chicka has me rooting for a friggin' vamp in love with a witch - seriously - LOL). ;-)
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