What kind of agent are you?
I have always been of the notion that my humor, rants, raves, wee people spoofing, music, art and other categories of writing would either connect with an audience or not...
As bloggers, we create original content to be discovered by random people using search engines to look for the things that they are interested in (that we sometimes may have in common). Other times, we may find ourselves simply writing for our regular readers, family and friends, perfectly content to let the global public in on the conversation if they choose to participate by clicking on one of our links.
Sometimes, as a blogger, the goals may specifically include answering our e-mail, clients or other bloggers in public while we prospect for business. Other times, it may be a straight up "I want your business" marketing agenda where we go on and on about why you need various professional services (especially ours - LOL).
So that there is no confusion, consider this a "it is simply to share about my day and answer some e-mail," post (LOL). ;-)
I promised in Facebook I would write something real estate related, so at some point I shall briefly sneak something useful somewhere in here that may actually emulate a serious conversation (LOL).
Some of you have been writing less because the recession has slowed your momentum to a crawl and unlike me you are too chicken to goof off and go on an extended vacation visiting your loved ones. You believe your business will fail if you miss that hypothetical "very important" phone call. Some of you also believe if you make a person wait for your return that (a) they will not wait or (b) hire you because you made them wait.
People are human and understand the concept of family time / fun vacation. You must have balance in your life. If you do not take some time off to share yourself with your loved ones, what kind of agent are you?
The more categories of interests the writer shares, the more opportunity the blogger has to be discovered, so you can still work by doing a few Localism posts. That sometimes includes photos and YouTubes of places to see, things to do and spots to enjoy eating while on vacation... You do not have to tell all, just share some of it (the comfortable parts - LOL). After all, we writers purchase and maintain various websites so we can have visitor traffic (and protect our domain names while we promote and advocate our stuff), so if you find yourself writing less due to stress or writer's block, how about simply saying a brief hello? Hello is always nice. :-)
I love blogging on ActiveRain because it is one of the platforms that hosts my work and my favorite digital home, Club Chaos. My friends and family are here and although I own 47 other websites, I always find myself checking in to lurk on my fave writers blogs so just because I don't always comment didn't mean I didn't read you.
Do not value your blog based upon how many comments you get or the fact that you believe your blog is more professional than another's. You must learn to value your silent readers just as much as the chatty ones.
It's my silent readers that drive my multiple revenue streams and contact / e-mail me real estate prospects (e.g. little kids / teenagers who buy my music telling me they are looking for a new place to live and could I please call their Mom and Dad to help them... and like the Florida electrician who told hubby and I about the older, $25k - $35k homes being sold FSBO by the elderly owners in our neighborhood who want to do a little work before putting them on the market).
You can not buy tips. Tips are earned and provided by the people who like and trust you. If you are on a well respected, professional platform like ActiveRain then you've built your blogging house on a good foundation. However, the foundation is not the whole house and just as with a house you must maintain your blog or it will fall into disrepair.
Is it critical for a real estate professional to be on every possible social media platform digitally spewing business, business and more business for people to discover them and embrace their self proclaimed mantras? I think not.
Is it better to talk more shop than fun stuff? I don't know because I have a strong bias for fun and frequently incorporate work with play (LOL).
I think you should only hang out on-line where you are comfortable and do the things you can live with while being yourself. In fact, I think if you just show the public your humanity with some of the quirks that makes you uniquely you, you may discover your readers might develop a collective consciousness, turning you into their go to person when they need the services you provide... or just want to ask a question... like "where did you get those spanking cowboy boots?" and "I am in Queens, where's your bagel spot again?" (LOL)
Pssst... people who buy cowboy boots, bagels and music also sometimes buy houses. Seriously... (LOL) ;-)
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