C Tann-Starr's Outside Blog

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What kind of agent are you?

What kind of agent are you?

I have always been of the notion that my humor, rants, raves, wee people spoofing, music, art and other categories of writing would either connect with an audience or not...

As bloggers, we create original content to be discovered by random people using search engines to look for the things that they are interested in (that we sometimes may have in common). Other times, we may find ourselves simply writing for our regular readers, family and friends, perfectly content to let the global public in on the conversation if they choose to participate by clicking on one of our links.

Sometimes, as a blogger, the goals may specifically include answering our e-mail, clients or other bloggers in public while we prospect for business. Other times, it may be a straight up "I want your business" marketing agenda where we go on and on about why you need various professional services (especially ours - LOL).

So that there is no confusion, consider this a "it is simply to share about my day and answer some e-mail," post (LOL). ;-)

I promised in Facebook I would write something real estate related, so at some point I shall briefly sneak something useful somewhere in here that may actually emulate a serious conversation (LOL).

Some of you have been writing less because the recession has slowed your momentum to a crawl and unlike me you are too chicken to goof off and go on an extended vacation visiting your loved ones. You believe your business will fail if you miss that hypothetical "very important" phone call. Some of you also believe if you make a person wait for your return that (a) they will not wait or (b) hire you because you made them wait.

Hmm...

People are human and understand the concept of family time / fun vacation. You must have balance in your life. If you do not take some time off to share yourself with your loved ones, what kind of agent are you?

The more categories of interests the writer shares, the more opportunity the blogger has to be discovered, so you can still work by doing a few Localism posts. That sometimes includes photos and YouTubes of places to see, things to do and spots to enjoy eating while on vacation... You do not have to tell all, just share some of it (the comfortable parts - LOL). After all, we writers purchase and maintain various websites so we can have visitor traffic (and protect our domain names while we promote and advocate our stuff), so if you find yourself writing less due to stress or writer's block, how about simply saying a brief hello? Hello is always nice. :-)

I love blogging on ActiveRain because it is one of the platforms that hosts my work and my favorite digital home, Club Chaos. My friends and family are here and although I own 47 other websites, I always find myself checking in to lurk on my fave writers blogs so just because I don't always comment didn't mean I didn't read you.

Do not value your blog based upon how many comments you get or the fact that you believe your blog is more professional than another's. You must learn to value your silent readers just as much as the chatty ones.

It's my silent readers that drive my multiple revenue streams and contact / e-mail me real estate prospects (e.g. little kids / teenagers who buy my music telling me they are looking for a new place to live and could I please call their Mom and Dad to help them... and like the Florida electrician who told hubby and I about the older, $25k - $35k homes being sold FSBO by the elderly owners in our neighborhood who want to do a little work before putting them on the market). 

You can not buy tips. Tips are earned and provided by the people who like and trust you. If you are on a well respected, professional platform like ActiveRain then you've built your blogging house on a good foundation. However, the foundation is not the whole house and just as with a house you must maintain your blog or it will fall into disrepair.

Is it critical for a real estate professional to be on every possible social media platform digitally spewing business, business and more business for people to discover them and embrace their self proclaimed mantras? I think not.

Is it better to talk more shop than fun stuff? I don't know because I have a strong bias for fun and frequently incorporate work with play (LOL).

I think you should only hang out on-line where you are comfortable and do the things you can live with while being yourself. In fact, I think if you just show the public your humanity with some of the quirks that makes you uniquely you, you may discover your readers might develop a collective consciousness, turning you into their go to person when they need the services you provide... or just want to ask a question... like "where did you get those spanking cowboy boots?" and "I am in Queens, where's your bagel spot again?" (LOL)

Pssst... people who buy cowboy boots, bagels and music also sometimes buy houses. Seriously... (LOL) ;-) 

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Comment balloon 42 commentsC Tann-Starr • September 08 2010 01:48PM

Comments

I am surprised that more people haven't weighed in on this blog.  I think you make some valid points on both sides of the issue of being connected all the time to our work and connecting with our family.  For me there is very little difference between what I do and who I am.  I can be on vacation and return or even take a call from a client.   Chances are they know I am on vacation because I post that to my database before I leave.  Most people are respectful of my time and the ones who are not usually end up moving on to some other agent to torture with their needs. Thanks for your post.

Posted by Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group) almost 8 years ago

"Is it better to talk more shop than fun stuff? I don't know because I have a strong bias for fun and frequently incorporate work with play (LOL)."

Wordy,

I don't know ether, but it's allot more fun and more profitable to talk business with fun people! Sales takes redundancy that's hard with out a bit of humor!

That's humor as in jocularity, not to be confused with humus as in what you get when manure decomposes back into the soil.

Bill

Posted by William J. Archambault, Jr. (The Real Estate Investment Institute ) almost 8 years ago

Hi Carolyn... this is definitely a great post... very thought provoking on several levels.  I need to digest it all a bit before I decide about a "real" comment, but so far I wanted to say that I do love your writing and thinking on this.  You are truly a renaissance person!

Posted by Steve Shatsky almost 8 years ago

I have a strong bias for fun and frequently incorporate work with play (LOL).

I like how you think!  :)

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) almost 8 years ago

C...

We were just talking about this as you were writing it ...

Why do we blog?

What is our purpose?

What do we hope to gain?

Great thought provoking post.

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) almost 8 years ago

C: Bloggers need to figure out why they blog and for what purpose.  I like the point you made that when blogging it is important to show the imperfect side.  My blog about wearing two different color shoes to an appointment certainly started some conversations because so many could relate.

I continue to blog, like you, I hear from my silent readers and I know I have an audience that look forward to my post.  Some here get hang up on the number of comments receive from the AR community and miss the bigger picture.

Okay I am not there yet but I am learning to have more fun:)

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) almost 8 years ago

You make so much sense with your writing, you touch such a large audience and you have fun with life!

''Pssst... people who buy cowboy boots, bagels and music also sometimes buy houses. Seriously... (LOL) ;-) ''

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 8 years ago

C,

love your attitude and blog! You are absolutely right, I know and care about "silent readers", I know they are there, and I write for them! How do I know? I have blog posts, that received no comments, but plenty of hits and clicks in a few days.  So - people are reading, people found this information useful (I hope), or at least worth their time to scan through. I wrote those posts for such readers, and I love my "silent audience". 

If I can ever be of help to them as real estate agent - wonderful. If they just continue reading - equally wonderful, as it keeps me writing.

 

Posted by Anna Tolstoy (Coldwell Banker Residential Brokerage) almost 8 years ago

"Do not value your blog based on the number of comments you get."  I love that.  It all boils down to the tangible.  How many people value our writing enough to trust us with their business or their clients. 

Posted by Jane Peters, Connecting you to the L.A. real estate market (Home Jane Realty) almost 8 years ago

Anna, I absolutely love them. They have opened all sorts of interesting doors for me when I have least expected it. You just never know who reads you or what they do for a living... 

LOL @ Margaret. I am having a second childhood with my kids. They think we can do just about anything they think up so I frequently try to accommodate the shorties. We wind up expanding the business specifically because they showed an interest in several creative subjects. They love real estate and taking pictures of neighborhoods and properties is an adventure for them. :-)

Jennifer, we have sooooo got to get together and have some fun upstate. :-D 

Thank you, Richard. I have been having this chat for a while and finally decided to write some more of my thoughts on the subject.

Thank you, Bruce. Having fun at work makes me anticipate and look forward to the next day. :-)

Thank you, Steve. I discovered trying to keep my kids interested resulted in me becoming very interested in a number of really fun promotion projects. :-)

Bill, I second you in spades (LOL). :-D

Thank you, Larry. Looks like they've just started to weigh in. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 8 years ago

Jane, it is amazing what people connect with. I have had some of the most interesting conversations with people who contacted me on the spur of the moment to respond to a post. I've enjoyed phenomenal friendships because of it. I can not imagine not having some of the people who have been with me the last 2.5 years as part my life. It's amazing, the friendships that blossom over time. I still remember the first day I called you, inspired by something funny you wrote. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 8 years ago

ha! i have been thinking about writing a blog similar to this about facebook. while i LOVE real estate, it's not really what i like to write about or talk about all the time. there are many facets of me. i dont blog much, im a flash blogger, hit and run, whateve ryou want to call me but i dont do it consistently. BUT

Posted by Dee Neal, Atlanta Area Real Estate (Palmer House Properties) almost 8 years ago

ha! i have been thinking about writing a blog similar to this about facebook. while i LOVE real estate, it's not really what i like to write about or talk about all the time. there are many facets of me. i dont blog much, im a flash blogger, hit and run, whateve ryou want to call me but i dont do it consistently. BUT i

Posted by Dee Neal, Atlanta Area Real Estate (Palmer House Properties) almost 8 years ago

ha! i have been thinking about writing a blog similar to this about facebook. while i LOVE real estate, it's not really what i like to write about or talk about all the time. there are many facets of me. i dont blog much, im a flash blogger, hit and run, whateve ryou want to call me but i dont do it consistently. BUT i facebook

Posted by Dee Neal, Atlanta Area Real Estate (Palmer House Properties) almost 8 years ago

ha! i have been thinking about writing a blog similar to this about facebook. while i LOVE real estate, it's not really what i like to write about or talk about all the time. there are many facets of me. i dont blog much, im a flash blogger, hit and run, whateve ryou want to call me but i dont do it consistently. BUT i facebook (ok i dont know what was going on with my pc with those comments postng before i was done) ALOT and  i have alot of those silent readers you speak of, "lurkers" as my friends call them, and they tell me that they log on often just to see what i am going to say or talk about and it's rarely a sales pitch. i may randomly give a real estate tip here or there and talk about real estate but that's just one part of me.  i am totally me and i'm crazy, lol i have my real estate info on my profile. people know what i do but i'm just me and i've gotten TONS of business from it. i'm just me.

Posted by Dee Neal, Atlanta Area Real Estate (Palmer House Properties) almost 8 years ago

Carolyn - great post - I blog because I love to write, love to read others and learn so much from others that I feel complelled to add what I can as a payback to those I learn from.  Thanks again fro a great post!

Posted by Peggy Noel, Bouchard, ABR, CDPE, SFR (RE/MAX Commonwealth) almost 8 years ago

Hey C! I'm the kind of agent who needs a BREAK! LOL. Seriously I love checking in on your AR blog and seeing it morph in all kinds of funky directions. It seems to be finding a uniquely "C" direction and that's what makes you special! BTW, thumbs up on your new music pic. It looks more like the C I know and love!

Posted by SarahGray Lamm, Realtor - 100K Hours of NC Real Estate Experience (Allen Tate Realtors Chapel Hill, NC 919-819-8199 ) almost 8 years ago

This is a great post. You are always right on with your thoughts. I agree that we need to take a trip, connect with family and friends, and now is the time to do it, with the traffic at the office being so slow. 

I have been rethinking my blog and have shifted from over kill real estate in AR to just local events and a more personal twist. I started a Wordpress Blog and use that for all real estate in my town and keep them more separate, but link them together all over the place. I have no idea if this will work, but i have fun with them and right now have the time. 

Thanks for the thought provoking post!

Posted by Jerri McCombs, Hendersonville NC Relocation (Hendersonville NC Relocation) almost 8 years ago

I also believe in the silent readers Carolyn and I think we have more of them than you know. You just have to be yourself when blogging.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) almost 8 years ago

Good points! I blog for many many reasons. One is to connect with other agents or vent about my day to a crowd who GETS IT. One is to feed my outside blog, the public face. And one is just because it's my creative outlet!

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) almost 8 years ago

Great post C..... I enjoyed the read.

Patricia/Seacoast NH

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) almost 8 years ago

CTANN -

 You are funny and engaging and thus the following! There are many bloggers out there and you certainly stand out for many reasons!

Posted by Tracy Santrock, Raleigh - Cary Realtor/Broker In Charge (Fonville Morisey/Santrock Realty Group, Inc. ) almost 8 years ago

My favorite part of your musings is the "pssst... people who buy ... bagels... also sometimes buy houses." For me, connecting with people through social media (online) or in person is about sharing interests and ideas.

I have found that many friends have become clients - we trust each other already... I refer them, they refer me, and we sometimes do business together when the timing is right. It is not about pressuring folks into a sale- sometimes, after a good bagel, it is time to go look at houses!

Posted by Ellie Shorb, Realtor DC, MD & VA Luxury Home Expert (Compass Real Estate) almost 8 years ago

Oh, my Wordy C! This is a very to the point counter-post to Slaybaugh's post on our penchant for self- absorption on the net last week (or was it the week before? I forget). If our discussion of non real-estate topics brings us clients unexpectedly, then our opening up to to world of our private lives has some merit.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) almost 8 years ago

" I think you should only hang out on-line where you are comfortable and do the things you can live with while being yourself."  This is the quote that really hit home for me.... I like to do a variety of different posts.  I am finding that I am still in the learning phase, but I am enjoying the journey!  I have gotten clients/referrals from various different types of posts... and I am getting a following of folks waiting for my localism posts... and hopefully, the will result in leads.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 8 years ago

Live, love and write.  Doesn't really matter what.  Just connect!  Realtionships are where it's at.  Occasionally we'll come up with someting that hits someone's hot buttons whether for work or play and on that we certainly agree!  Most of what I say probably doesn't matter to most folks but I'll bet somewhere someone will occasionally laugh and occasionally someone talks back and I laugh and maybe talk back.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) almost 8 years ago

You are you, and all your blog posts bring out a fun person. Regardless if someone wears cowboy boots...

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) almost 8 years ago

The great thing about real estate is it doesn't matter what you are doing...as long as you are doing it with other people, you are essentially "working" because you are cultivating a relationship.

Posted by Robert Lei, Sunnyvale Cupertino Santa Clara, Palo Alto Mountain View Saratoga Campbell (Century 21 (SUNNYVALE, CA) - (408) 893-2410) almost 8 years ago

We definitely go into blogging with a purpose, but sometimes I find myself on a completely different tangent where I end up changing the title of the post all together.  I don't think that I am the only one that does that, am I?  Great post.  Thank you for sharing your second childhood with us.

Posted by Karen Feltman, Relocation Specialist in Cedar Rapids, Iowa (Cedar Rapids/Iowa City, IA KW Legacy Group) almost 8 years ago

C, I blog because I'm addicted. Preparing for blogs is a lot of fun too. Talking to people to find out about the history I'm interested in; taking photos of buildings and flowers; doing the research to make sure I'm giving accurate information - these are all fun activities for me. Blogging is like real estate - it's part of my life.

Posted by Maria Morton, Kansas City Real Estate 816-560-3758 (Chartwell Kansas City Realty) almost 8 years ago

nice reminder to all of us to do what we do with passion... because we love it.

Posted by Bradenton, Sarasota, Real Estate ~ The Serena Group, Selling Real Life Dreams in Paradise! (Bradenton-Homes, Experts - Keller Williams Realty ) almost 8 years ago

This is a great blog!  Thanks for the reminder!!!!

Posted by Bonny Maynard (First Team Real Estate) almost 8 years ago

I have found that if you want more business, go on vacation.  I always seem to get busy as soon as I go away for a couple of days.

Posted by Jesse Skolkin (Independent New York State Certified Real Estate Appraiser) almost 8 years ago

Dee, very cool. Friend me in Facebook. Please? Pretty please? With social media sugar on top? I just logged in and will be looking for you. :-D

Thank you, Peggy. Very well said. I second that in spades. Me too, me too, me too. :-)

Thank you, SarahGray. We will be passing through on a eye candy hunt  this week end. I will call you on Friday and see if we can hookup. I'll bring the PB&J plus the wee people. You get to supply the milk if we make it pass the TomTom squabbles. My kids actually tell me when it's their turn to drive (LOL). :-)

Jerri, there is nothing like a bit of link love between all of your holdings. Have fun with them. :-)

Gary, that is sooooooo true. :-)

Erica, I know exactly what you mean about feeding your creative outlet to people who get it. It's the best feeling in the world when you have a priceless conversation with fun people. The memory lasts a lifetime and you can sometimes make some of the best friends ever behind it. :-)

Ooooooo... the wee people just woke up. I have to do breakfast with the shorties. Shall return and continue this conversation later. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 8 years ago

 

C-Richie watch.......C-Tann-Star

One of the most often asked questions from one fisherman to another is "What are they biting on"?. You see, different fish bite on different foods (bait). You can use one bait and you may or may not catch something. Or, you can use different LURES and see what nibbles. One thing fisherman have learned, there is no one bait that catches them all.....

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 8 years ago

I was looking for a mental boost and found your blog--thank you! I also vote for well-roundedness (although on my off days I scold myself for failing to concentrate!) so thanks for the perspective. I enjoyed this.

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) almost 8 years ago

Great Post.  Thanks for sharing your thoughts.  I think that your blog needs to be who you are and what you do.  If you write from your heart and your true believes it will come through to the public and you will attract the kind of people in your life that fit.

Posted by Lesley Wagstaff, For Real Estate and Mortgages (Re/Max Results Realty in Vancouver, BC) almost 8 years ago

Cowboy boots cost bucks and good cowboy boots cost big bucks. Yeee-hah!

You must learn to value your silent readers just as much as the chatty ones.

ABSOLUTELY. Stats tell more of the whole story than comments, points and features combined.

Posted by Candice A. Donofrio, 928-201-4BHC (4242) call/text (Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker) almost 8 years ago

Hanging out where you're comfortable and sharing what you're comfortable sharing - makes sense to me.

I am an agent who shares many different aspect of myself though much is driven towards real estate in my blog.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 8 years ago

Sorry I didn't get back to you guys sooner. The storms are pretty dramatic down here during hurricane season. One minute you are sitting in the backyard soaking up sunshine and the next minute black clouds start racing across the sky startling you with enough lightening strikes to make your hairstand up and do the spooky dance (LOL). 

Since my gal pal Alicia has a time share in Orlando (and just recently got married) we decided to go hang out where it wasn't raining, only to have it start raining (LMAO). We were supposed to do Sea World yesterday. Bummer... Maybe on our next run down. :-)

Thank you for all of the wonderful, insigtful comments. I am enjoying lurking on this conversation but I have to pack the car up for our next outing and shall return later to continue chatting, respond to comments plus post some Orlando eye candy. ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 8 years ago

I'm not sure exactly what type of blogger I have become, I tend to go through long stretches of only writing business related material to be followed by only personal commentary. In the end as long you are enjoying what you're writing, then you're headed in the right direction.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) almost 8 years ago

JL, very true. The more people enjoy what they do, the more they look forward to doing it. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 8 years ago

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