C Tann-Starr's Outside Blog


Google Places Even More Emphasis on Blogs and Social Media


Heather was kind enough to make this availablefor a re-blog. Enjoy! :-)



Google now offers a Blogs, Updates and Discussions option on their SERPs - real estate virtual assistanceGoogle is now placing even more emphasis on blogs and social media.  You have no doubt heard about the new Google SERPs (Search Engine Results Page) options that are available to refine your Google search even more than before.  In addition to the typical News, Images, Maps and Videos, Google has now added the options to refine your search term according to Blogs, Updates and Discussions.

How will this affect your business as a Realtor®?  Instead of having to go to the Google blog search engine, people can type in keywords and simply click "Blogs" in the left hand menu.  This will allow them to have the most relevant information available at their fingertips.  If this isn't an incentive to start blogging for your business, I don't know what else I could tell you to change your mind.

With the "Updates" option, Google pulls information from real-time search results.  This means that, by updating your status on Facebook and/or LinkedIn and Tweeting with your keywords, someone searching your market will be able to find you in real-time.  This is why you need to become socially active.  Setting up an account on a social media organizer is a great way to set up Tweets and Updates for different times on your different accounts to maximize your keyword and business exposure.  However, you do not want to appear SPAM-my by ONLY using keywords in your updates.

The "Discussions" option pulls information from forums and other Q&A sites.  Interacting with other Realtors®, businesses in your area or answering questions from potential clients online can increase the odds of someone finding you through a Google keyword search.  Places like Trulia, LinkedIn and even Active Rain encourage you to join up with groups and interact by answering questions and helping others in the community.

Now that Google has placed even more emphasis on blogging and social media, don't get left out in the cold.  Keep your keywords in mind when doing a status update, a tweet and a blog post.  This is a great way to get your name out in front of potential clients.  If you are unsure how to go about doing this, contact your friendly neighborhood Real Estate Virtual Assistant.  That's what we're here for!

Heather Chavez, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!



Second Self Virtual Assistance - http://www.thinksecondself.com

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Comment balloon 8 commentsC Tann-Starr • May 18 2010 05:58AM


That is a very good and informative post. Thank you for sharing.

Posted by Jay Schmitt, Gettysburg Real Estate Agent (Keller Williams Keystone Realty) over 10 years ago

Jay, you are very welcome. Heather did a fantastic job. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 10 years ago

Thank you for the re-blog, I actually missed that blog-

Posted by Catherine Chaudemanche - Edison & Central NJ, Full Time, Informed and Involved- Results Driven (Metuchen Keller Williams Elite Realty / Middlesex County, NJ) over 10 years ago

Catherine, as soon as I saw it I got excited. I have a friend this would be useful for. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 10 years ago

Thank you for the reblog. I had missed reading the post.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 10 years ago

Missed this one too Carolyn. Thanks for the re-blog. I'm getting a wp blog set up this week to get more visibility.

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) over 10 years ago

Thanks for the repost - I missed it the first time around also - very good info!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) over 10 years ago

oo wow...this is great information C-Tann, thanks for sharing!! :)

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 10 years ago

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