C Tann-Starr's Outside Blog


April 28th at The Value Pages Group on Blog Talk Radio: Josef Katz


April 28th at The Value Pages Group on Blog Talk Radio: Josef Katz

Josef Katz of Katz Direct Marketing LLC operates a full service direct response marketing agency which specializes in direct response marketing strategy and execution. His client roster is impressive and includes creating customized marketing plans for corporations inclusive of Trump University and Kaplan Test Prep and Admissions.

Other experience includes providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for Draft Worldwide and Euro RSCG. Mr. Katz is an active member of the Direct Marketing community who is on the operating committee for the Direct Marketing Association's CRM council and is also an active participant in the e-mail marketing round-table. You can see an example of his work at http://www.straighterline.com/

According to Mr. Katz, "All our efforts are created using metrics and data driven strategy. We use a customized multichannel approach to media incorporating direct mail, email marketing, online marketing, social media, print and database marketing efforts. If you want to reach customers we will find them and bring them to your physical or virtual doors. With over 15 years experience in educational marketing we have a unique approach to for-profit education lead generation, customer acquisition and database marketing."

If you want to get in on the conversation and learn marketing tips to help you grow your business to the next level tune in to Get More Business On Blog Talk Radio at http://www.blogtalkradio.com/get-more-business Wednesday, April 28th 2010 at 11:30 AM Eastern Standard Time.

Wordy C Marketing 101

In a recession where viable does not necessarily translate to being visible, the goal is not to get trapped into using buzz words to describe a hypothetical forward momentum. Time travels forward despite your personal opinion on the matter. One can also travel towards bankruptcy or insolvency if one finds their firm is in the middle of a public relations nightmare where the price of shares is dropping faster than you can type your press releases. If you think you don't need to update your marketing strategy because your company is "doing well," think again.

The key to marketing is to always continue marketing.

The key to public relations is to always maintain your relationships and not wait for something bad to happen to make you consider contacting an agency to improve your image after it has been battered by negative press.

Start thinking that every day is a wonderful opportunity to evaluate your firms public relations initiatives so you can market them more effectively and efficiently. If you don't have a firm, treat your sole proprietorship as if it is the most important client you have and use social media to market yourself.

Need help? Call Josef. We will be providing valuable tips and basic social media strategies to get you started. When things are going well, we sometimes think we don't need to update our marketing and public relations strategy. In an economy as tough as ours, can we afford not to re-evaluate our marketing plans and ask ourselves a few basic questions like:

1. Am I in a marketing rut? When was the last time I updated my virtual, social media and brick and mortar campaign inventory for distribution?

2. Do I review my marketing campaigns by tracking analytics, interactions, advertising efficiencies and link backs?

3. Does it take me 30 days to respond to a comment left on my blog?

4. Do I have a blog? Do I need a blog? What the heck is a blog?




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Comment balloon 5 commentsC Tann-Starr • April 24 2010 01:30PM


Can't wait for this show!  Looking forward to it!

Posted by Sheila Kennedy (J29 Project) over 10 years ago

Josef is amazing and it will be fun getting his insights and some cool marketing tips. I will be taking a lot of notes. I have websites to destroy and rebuild (LOL). :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 10 years ago

Hey C.  Thanks for making me a "Starr".  Yes this will be fun and I look forward to our show.  You reminded me I need to update my bio to include www.straighterline.com.  We can talk about it on our show.  Very interesting company.

Posted by Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) over 10 years ago

Josef, very cool. I am looking forward to learning more about it. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 10 years ago

C - I am really looking forward to this show!  It's all scheduled now and here's the link for your readers: http://www.blogtalkradio.com/get-more-business/2010/04/28/targeted-marketing-to-meet-your-business-goals

Posted by _ _ over 10 years ago

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