C Tann-Starr's Outside Blog


Quick CPM Answer...


Quick CPM Answer: Sometimes the click-through ratios for CPM-based advertising is low. According to Wikipedia, "CPM is frequently used in advertising to represent cost per mille (thousand)." You can check out the Wiki here.

The thing to remember when you start exploring methods to monetize your blog is the fact that even an un-clicked (but viewed) advertisement has the potential to play a role in promoting your blog through site indexing methodology. Interesting, well-designed advertisements tend to catch a reader/user's attention, promoting brand recognition and connects your writing to their search engine inquiry, even if the viewer doesn't click through after clicking on your blog from a search engine link. No one really knows what they are going to get when they click a search engine link. What you give them is entirely up to you.

So the discussion really hinges upon what you want to do with them... My Google Alerts have started going off for the advertising items embedded in my Blogger account which has small blurbs about what I am doing with my kids. Since shorty gave me a Thomas the Train and Polar Express moment, I shared with people the actual items by linking them in so if people want to buy them the impulse to buy can be satisfied. It is not a sales pitch, it is a conversation with perks (LOL). It appears to be working for the stats in the affiliate program shows readers clicked through, then continued to click on other items in Amazon.com... A rarely used forum has just become a bounce page to send readers every place I want them to go if they care to go there.

Writers make information available... Readers decide what to do with the knowledge gained. You don't have to be weighty and serious either. Just be yourself and have a small conversation.


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Comment balloon 14 commentsC Tann-Starr • January 03 2010 03:49PM


Interesting concept...I hadn't thought about trying to monetize my blog beyond getting new clients. Do you feel the ads are a distraction? Have you actually made any money from the ads?

Posted by John Thomas, EcoBroker, MSEE, MBA (E3 Green HOMES) almost 11 years ago

John, I just started so I shall keep you guys posted as I go along. Developing your own products would be a huge plus. In this spot I get to mix my intellectual holdings in with others. Converting your best blog posts into small books is a nice place to start. I have over 800 posts and am currently working on three books right now. I also have the music and art. I am starting to realize no matter what I do for a living my blogs will always be mine and always go with me. It's like we are developing this network of readers and social media friends with no clear direction in sight (other than trolling for business) because we don't see the actual potential and value of our writing. We could give people more of what they are looking for if we take the time to try and find out what some of them want. Sites cost money, we have to maintain them so why not get them working on automatic to pay for themselves?

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 11 years ago

You never cease to amaze...if I can harnass your mind I think I will be able to see the future...yeah, like THAT'll happen! ;-)

Posted by SarahGray Lamm, Realtor - 100K Hours of NC Real Estate Experience (Allen Tate Realtors Chapel Hill, NC 919-819-8199 ) almost 11 years ago

Re:  even an un-clicked (but viewed) advertisement has the potential to play a role

C, Wow are we on the same page here!!   I allocate a couple hundred a month for AdWords PPC advertising, and I do it hoping that people do NOT click.  I just want google searchers to see the same sites (ours) listed in the right hand paid column as they are seeing in the left hand organic results.  And I hope they click on the link in the left column, since that one doesn't cost me anything. 

Notice how I assume I am going to turn up at the top of the left column.  :-)

Posted by Cheryl Johnson almost 11 years ago

Hahahahahaaaaa! Cher, this is very true and I am with you about being in that left hand column. I work really hard at that (LOL).

SarahGray, we have to work out another sleep over. Seriously... Blogging with you guys is mad fun and there is a very interesting stragety afoot I want you guys to get in on. I am gong to have a lot of fun with my start up (LOL). ;-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 11 years ago

P.S.  I had not taken note of your uberMental site before.  Looks good!!

Posted by Cheryl Johnson almost 11 years ago

Thank you, Cher. I just started that puppy. I have mad plans for it. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 11 years ago

"Conversation with perks" ... that's one of the best I have heard in a long time! Great one.

Posted by Stephen Kappre, Helping You Home (KW Hometown) almost 11 years ago

I am a pretty slow learner when it comes to the internet stuff, but I think I am starting to see where you are going with this and it is genius!  This is perfect for people like me who say - what a good idea, I'll have to look (whatever you are featuring that day) that up later and then never do it.  If you have the links right there - it is very easy for me to do.  You end up being the hero because I easily received what I was looking for and I will come back to your blog because I can't wait to see what else you will share.  Brilliant! 

Posted by Sheila Kennedy (J29 Project) almost 11 years ago

Just trying to say Happy New Year...yep, I tried but your VM was full so I know you are wonderfully busy. Have a great year and I hope your wishes and dreams become fulfilled. Think I just got a google alert with for UberMental.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 11 years ago

I am loving this ride, and learning on the way!!  Thanks much...give us more!!!

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) almost 11 years ago

I haven't thought about taking this route just yet, but it is good food for thought in the future. Have a good one C.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) almost 11 years ago


Do you have a big selection in your Amazon store...is the Amazon link to your store or just Amazon in general?.... if it links to your store... then WOW.. Killer idea and everyone should do this!

I was thinking the other day.. working social media and putting all the parts together to make it fit or connect all the dots... is like building a house... lot of parts and they need to go in order to come out with a finished product.

Cosmic Cow 

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) almost 11 years ago

Thank yoou, Steve. :-)

Sheila, I am watching the responses to different posts on different sites and it is interesting to see which ones get responses for what subjects. :-)

Margaret, very cool. I will try to call you today. A lot of people have been calling me about ads and links lately. I may have to go find another REBarCamp to play at (LOL). :-)

Thank you, Laura and I do have more to share with you guys. :-)

JL, take your time, my friend. It is interesting to wade through the support material. That alone gives me lots of ideas. :-)

Carra, the Amazon affiliates program lets you stock with any item available on Amazon.com That is mad cool because you are simply selecting what ever you like to showcase and giving readers the opportunity to be consumers of other items if they want to. It also allows your blog post to show up in the search engine results for the items as well. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) almost 11 years ago

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